{"id":64,"date":"2020-01-12T15:23:21","date_gmt":"2020-01-12T15:23:21","guid":{"rendered":"http:\/\/blog.greatgolfmemories.com\/?p=64"},"modified":"2020-03-26T02:22:55","modified_gmt":"2020-03-26T02:22:55","slug":"at-great-golf-memories-customer-service-is-our-craft","status":"publish","type":"post","link":"https:\/\/blog.greatgolfmemories.com\/index.php\/2020\/01\/12\/at-great-golf-memories-customer-service-is-our-craft\/","title":{"rendered":"At Great Golf Memories, Customer Service is Our Craft"},"content":{"rendered":"\n
\"Personalized<\/a><\/figure><\/div>\n\n\n\n

For over 20 years, we\u2019ve been in the business of helping golfers preserve their great memories. It\u2019s not just about selling them high quality golf trophies, displays, and memorabilia<\/a>, it\u2019s about celebrating the gifts that the game of golf (eventually and on occasion) gives back to those who play it. <\/p>\n\n\n\n

As part of our company journey, we\u2019ve had the\nopportunity to consider all types of customer requests. We always do our best\nto accommodate them, because we appreciate the game and those rare occasions\nwhen a golfer is blessed with a monumental event. We also appreciate how\nimportant golf is to families and friends, strengthening bonds and creating\nmemories that extend beyond the fairways and greens.<\/p>\n\n\n\n

In this blog, we thought we\u2019d look back on some of the opportunities we\u2019ve had to create custom golf gifts for our customers, and share some of our favorite stories.<\/p>\n\n\n\n

It Only Takes One Good Shot\u2026<\/h2>\n\n\n\n

Every golfer knows even their most dreadful\nround can still create a great golf memory. Whether it\u2019s one perfectly played\nhole out of eighteen, or a superb stroke that erased the recollection of 99\nothers, one good shot is all a golfer needs to come back and do it again.<\/p>\n\n\n\n

Read More: What to Do When You Make Your First Hole In One<\/a><\/p>\n\n\n\n

Our first story is one of those tales, and comes to us from Jeffrey Rendall, creator of Golf The United States<\/a>, a website dedicated to celebrating our national leisure through destination travel and equipment reviews. Rendall tells of an otherwise forgettable round at the Arnold Palmer-designed Classic Club in Palm Desert, California<\/a> that created a memory worthy of \u201chistoric preservation.\u201d We love his story so much, particularly his detailed recollection and the way he sets the reader up for the big payoff moment. Even though you know what\u2019s coming, it\u2019s a joy to see the memory retold through his eyes:<\/p>\n\n\n\n

\u201cFriday at the\nClassic Club was the last in our five-round annual family Thanksgiving golf\nget-together, and by that time, I had developed a rather ugly blister on my\nright ring finger. Warming up on the range (on a very cool desert morning), the\nblister popped \u2013 and the result was a painful sore.<\/p>\n\n\n\n

I also wasn\u2019t hitting\nparticularly well on the practice tee.<\/p>\n\n\n\n

In other words, the\nday began poorly and I didn\u2019t play the opening three holes well, either. The\nsore was bothering me and I was yet to hit a solid shot in the first half-hour.\nComing to the 525-yard (from the blue tees), par five fourth hole, I wasn\u2019t\noptimistic that I would score well.\u201d Continue reading…<\/em><\/a><\/p>\n\n\n\n

Upon retelling the story to some friends after\nhis trip, someone suggested he commemorate the memory with a golf\nball display<\/a> from Great Golf Memories. Rendall was so happy with the\ncustomized plaque we made for him that he interviewed our owner, Mercer\nLangley, in a story he published<\/a> on his own website. <\/p>\n\n\n\n

Golf Memories Are Our Craft… Literally<\/h2>\n\n\n\n

We are very selective when it comes to adding a product to our catalog. We make most of our products through our parent company, Eureka Golf Products<\/a>, and everything we source has to meet our high standards for quality and construction. If we wouldn\u2019t consider hanging it in our own home or clubhouse, we wouldn\u2019t consider putting it on our site (no matter how well it would sell). <\/p>\n\n\n\n

That\u2019s just the way we\u2019ve always done\nbusiness. When we create a personalized golf gift for a customer, we want that\nproduct to live as long as the memory itself. And so customer feedback is\nreally important to us. Believe it or not, we do read every single email and\nreview that gets shared with us. In fact, it is this attention to our customers\nthat generates great new product ideas as well.<\/p>\n\n\n\n

Consider our golf club displays<\/a>. We\u2019ve always sold 6, 10,\nand 22 club models, and our 4\nclub putter stand<\/a> has been one of our most popular items. But we\nkept hearing from customers who wanted a larger version of that type of stand.\nWe also got feedback that the stand should have space to store golf balls as\nwell, so we created a new 14 club version<\/a> with a dimpled shelf on\ntop. It has quickly become one of our best selling golf club stands!<\/p>\n\n\n\n

\"Wooden<\/figure><\/div>\n\n\n\n

While we can\u2019t always create unique products\nfor every customer whim (even though our next story is a heartwarming\nexception), we do listen and respond to popular requests. And we\u2019ll continue to\ndo so for as long as we are in business, because we know how important memories\nare to preserving not just the game of golf, but our love for it as well.<\/p>\n\n\n\n

A Memory Worth Betting On<\/h2>\n\n\n\n

This is by far our favorite customization story. It happened in Christmas of 2013 when a grieving husband contacted us about a custom golf item to remember his late wife, who had passed away earlier in the year. She was fairly young, but throughout their relationship they shared a love of golf and played frequently together. <\/p>\n\n\n\n

The gentleman had found some love letters she had written and asked our owner, Mercer Langley, if he could create anything special with them. We were able to take the letters and recreate her handwriting on golf ball marker poker chips, but it wasn\u2019t easy. <\/p>\n\n\n\n

\u201cIt took me tremendous time to edit the photos, but it was well worth the effort to make something so special,\u201d said Langley when reflecting on the project. “The poker chips came out so well it looked like someone had handwritten on them.”<\/p>\n\n\n\n

\"Hand<\/figure><\/div>\n\n\n\n

The gentleman was so happy with the poker\nchips that he gave them as Christmas gifts<\/a> to his kids and family members. We are so\ntouched that we could create something that helped preserve the memory of a\nloved one through the bonds of a common interest.<\/p>\n\n\n\n

Going the Extra Yard<\/h2>\n\n\n\n

As mentioned, we make the majority of the\nitems we sell in house, and that can be easier said than done. Especially when\nquality matters as much as it does to us. We\u2019ve designed and developed over 250\nproprietary products and more than 150 hole in one awards<\/a> and have never cut\ncorners to save a buck. When we decide to build a new product, we get involved\nin every last detail, like we did to create a golf scorecard album<\/a> that would do justice to\na round worth remembering. <\/p>\n\n\n\n

The first challenge we encountered was\nsourcing a photo sleeve that could hold multiple sizes of scorecards. We took\nan inventory of over 500 different golf scorecards to determine the mix of\nsizes before we began designing a page that would work best for them all. And\nbecause the pages themselves were abnormal, we couldn\u2019t use a standard sized\nphoto album. So we evaluated more vendors than we can even remember until we\nfound one that would make a custom binder to fit our photo pages. Then we went\nthe extra mile to add a cutout cover to make a golf scorecard and photo album<\/a> worthy of your\nliving room coffee table.<\/p>\n\n\n\n

Overall, it took us nearly two years to make this golf scorecard album, and we\u2019re thrilled to announce the newest version which features a smaller profile. Plus, it\u2019s got a price point that makes it a great golf gift for the gamer in your life.<\/p>\n\n\n\n

\"Black<\/figure><\/div>\n\n\n\n

Some business consultants might say we are silly to pay this much attention to details, or create custom items that only a few customers would buy. Maybe they\u2019re right and our margins would be higher if we used cheaper sources, mass producing golf normcore without an eye for quality. But then we wouldn\u2019t be honoring your golf memories in a manner consistent with our founder\u2019s vision, and that\u2019s not going to play. <\/p>\n\n\n\n

Ultimately, we stand behind what we sell, and\nwouldn\u2019t offer a product that we wouldn\u2019t be proud to own. That\u2019s just the way\nwe do things here at Great Golf Memories, and we hope you appreciate it.<\/p>\n\n\n\n

\n\n\n\n

Read More: A Guide to Golf Collectibles (That Won’t Cost More Than Your Round)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

For over 20 years, we\u2019ve been in the business of helping golfers preserve their great memories. It\u2019s not just about selling them high quality golf trophies, displays, and memorabilia, it\u2019s about celebrating the gifts that the game of golf (eventually and on occasion) gives back to those who play it. As part of our company […]<\/p>\n","protected":false},"author":2,"featured_media":119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[7],"jetpack_featured_media_url":"https:\/\/blog.greatgolfmemories.com\/wp-content\/uploads\/2019\/11\/Senior-man-driving-his-golf-cart-on-a-fairway.jpeg","_links":{"self":[{"href":"https:\/\/blog.greatgolfmemories.com\/index.php\/wp-json\/wp\/v2\/posts\/64"}],"collection":[{"href":"https:\/\/blog.greatgolfmemories.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.greatgolfmemories.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.greatgolfmemories.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.greatgolfmemories.com\/index.php\/wp-json\/wp\/v2\/comments?post=64"}],"version-history":[{"count":6,"href":"https:\/\/blog.greatgolfmemories.com\/index.php\/wp-json\/wp\/v2\/posts\/64\/revisions"}],"predecessor-version":[{"id":222,"href":"https:\/\/blog.greatgolfmemories.com\/index.php\/wp-json\/wp\/v2\/posts\/64\/revisions\/222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.greatgolfmemories.com\/index.php\/wp-json\/wp\/v2\/media\/119"}],"wp:attachment":[{"href":"https:\/\/blog.greatgolfmemories.com\/index.php\/wp-json\/wp\/v2\/media?parent=64"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.greatgolfmemories.com\/index.php\/wp-json\/wp\/v2\/categories?post=64"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.greatgolfmemories.com\/index.php\/wp-json\/wp\/v2\/tags?post=64"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}